Why Apple Design Works?

Apple has always been showing what beautiful design means in all their designs, products, icons, and websites. But what really make Apple design stand out from the crowd? Why it receives so big attention, so many awards, what’s so special in it?

Let’s start with own Apple designed website sections to see original style:

Throughout whole site they are using white, grey and blue color schemes, keeping designs very light and easy for eye to scan. To emphasize different sections typography, icons and photographs are used very effectively. Sometimes text-size seems to be even too small, but in that way Apple is conveying huge amounts of products, information, links which in other way wouldn’t be possible – interesting solution. In this way we don’t need to make many clicks to find what we need, we can find right section almost in index page – it’s very important from usability point of view.

Also everything is built on grid system, all text, icons, navigation, links are perfectly aligned, making website very easy to read, scan and seem professional.

Right, but now let’s drop it down into list for clear vision:

• Light color scheme, subtle gradients
• Effectively used white space
• Clearly expressed typography
• Beautiful product shots
• Widely used icons to emphasize text meaning
• Very clear grid system
• Clear and user friendly navigation
• Product based features always supplemented with great shots, videos and typography
• Small text size, but comfortable readability
• Contrasts to gain attention to specific spots
• Easy step by step guides and support
• No Flash – wide use of Javascript to decrease page loading time